Aman does not open hotels. Aman makes declarations.

Luxury hospitality has long shaped the world's most valuable real estate markets. Amanvari's arrival is another confirmation that Los Cabos has entered that conversation.

On August 1st, Amanvari will welcome its first guests on the East Cape — eighteen casitas, a private landing strip, a spa, an ecological farm, and the full weight of the most selective hospitality brand in the world arriving in Mexico for the first time. They spent years evaluating this coastline. They chose Baja California Sur.

I have been advising clients in this market for over fifteen years. I have watched Los Cabos evolve from a destination that sophisticated buyers discovered quietly into one that the world's most consequential hospitality brands are now competing to define. Aman's arrival does not surprise me. But it does confirm something I have been telling buyers and sellers for some time now: the trajectory of this market is not a cycle. It is a structural repositioning.

Here is what most people miss about the hospitality-real estate relationship.

When a brand of Aman's caliber — or One&Only, or Ritz-Carlton Reserve, or Rosewood — commits to a destination, they are not responding to tourism demand. They are creating it. And in doing so, they permanently alter the profile of the visitors who arrive, the buyers who follow, and the property values that reflect both.

The due diligence these brands conduct before breaking ground is extraordinary. They analyze visitor demographics, private aviation patterns, second-home ownership rates, long-term infrastructure investment, political stability, and wealth migration trends. They consult with sovereign wealth funds and family offices. They study who is arriving, how they arrive, and why they return.

When Aman chooses a market, they have already concluded that the wealth is real, the demand is durable, and the lifestyle proposition is irreplaceable.

Oceanfront luxury living in Palmilla, Los Cabos.

The numbers behind Los Cabos tell the same story.

Los Cabos now has sixteen Virtuoso-affiliated properties — the highest concentration of ultra-luxury inventory affiliated with this network in all of Latin America. To put that in perspective: Madrid has seven. A capital city of over three million people, with a centuries-old luxury hospitality tradition, has fewer Virtuoso properties than a destination built around one of the most extraordinary coastlines in the world.

In 2025, more than 60,000 international visitors arrived in Los Cabos via private aircraft. These are not tourists. They are prospective buyers conducting a lifestyle audit — often without knowing it yet. Many will return. Some will buy. A few will never leave.

Sunset over the Sea of Cortez from Palmilla.

What this means for property owners and serious buyers.

The luxury hospitality sector and the residential real estate market do not simply coexist here — they reinforce each other. The presence of Aman, One&Only, and Ritz-Carlton Reserve does not just make Los Cabos more desirable as a destination. It validates the investment thesis for every homeowner in Palmilla, Villas del Mar, and the surrounding communities.

Buyers at this level are not purchasing square footage. They are purchasing access — to a lifestyle, to a network, to a level of privacy and service that cannot be engineered or replicated overnight. The concentration of brands committed to delivering exactly that experience makes Los Cabos an increasingly rare asset in the global luxury landscape.

Meanwhile, the supply side of this equation continues to tighten. There are six unsold oceanside lots remaining in Espiritu. The cost to build today approaches two thousand dollars per square foot for new oceanside construction. CFE power connections are at capacity. Water permits for new development face significant delays. The infrastructure that existing properties sit on — fully serviced, fully entitled, with club access and established community — represents a structural advantage that compounds over time.

Framing the Sea of Cortez from a Palmilla residence.

Strong markets attract strong institutions. Strong institutions validate strong markets.

Aman did not come to Los Cabos because it was convenient. They came because this is one of the few places on Earth where the physical environment, the level of service, the privacy, and the clientele are all aligned at the highest possible standard.

I have been fortunate to represent some of the most exceptional properties in this market. What I can tell you with conviction is that the clients I work with — buyers who have owned property in Aspen, the Côte d'Azur, or Kauai — increasingly describe Los Cabos not as an alternative but as the answer.

That shift does not happen by accident. It is built, property by property, brand by brand, over many years.

Amanvari is simply the most recent confirmation.

Beachfront luxury living in Palmilla.

I welcome a conversation with anyone seeking a deeper perspective on what this moment means for buyers or current property owners in Palmilla and the broader Corridor.

If you're considering buying or selling in Palmilla, Villas del Mar, or elsewhere along the Los Cabos Corridor, I'd be happy to share my perspective.